# Campaigns

Text all your customers at once, see who clicked and who booked, and bring in your AroFlo clients.

Source: https://tapbook.au/docs/campaigns. Updated 8 October 2026.

Campaigns send one text to all your customers at once, such as "Summer's coming, book your air conditioner clean." You see who clicked the link and who booked, and replies land in your inbox. Campaigns come with the Campaigns add-on, on Standard or Premium. See [Plans and billing](https://tapbook.au/docs/plans-and-billing).

## Where to find them

Open [Campaigns](https://tapbook.au/dashboard?go=campaigns). It's in the menu after **Insights**, and under **More** on a phone. Only owners see it.

If there's no **Campaigns**, your plan doesn't have the add-on yet. Add it on [Billing](https://tapbook.au/dashboard?go=billing), or email [hello@tapbook.au](mailto:hello@tapbook.au).

Campaigns go from your TapBook number. Until it's ready, **New campaign** says so instead of showing the form. See [Your TapBook number and texts](https://tapbook.au/docs/texts).

## Send a campaign

1. Open [Campaigns](https://tapbook.au/dashboard?go=campaigns) and choose **New campaign**.
2. Write **Your message**. Your business name goes before it, and a link to your booking page and **Reply STOP to opt out.** after it. **What customers get** shows the whole text.
3. Check who it goes to: TapBook says how many customers get it, and how many are skipped because they have no mobile, replied STOP, or have campaigns turned off.
4. Under **When**, choose **Send now**, or **Choose a time** and pick a date and time outside your quiet hours.
5. Tick **These are my customers and they'd expect to hear from me**.
6. Choose **Send to** your customers, check the numbers, and choose **Send**. TapBook says Sending. Replies land in your Inbox.

Your message can be up to 320 characters. Under it, TapBook counts how many SMS each text takes, including your name, the link and the STOP line. A text with an emoji takes more.

Texts don't go during your quiet hours. A campaign sent then starts when they end. Quiet hours are on [Reminders](https://tapbook.au/dashboard?go=settings/reminders). See [Reminders](https://tapbook.au/docs/reminders).

## Who gets it

Every customer with an Australian mobile gets one text, unless they replied STOP or you turned campaigns off for them. Landlines and other numbers are skipped.

To turn campaigns off for one customer, open them on [Customers](https://tapbook.au/dashboard?go=customers) and turn off **Campaigns**. Replying STOP turns it off too, and it stays off if they later reply START. Only you can turn it back on. See [Customers](https://tapbook.au/docs/customers).

Marketing texts can only go to people who know your business, and they must be able to opt out. That's why campaigns go only to your own customers, start with your business name, and end with the STOP line.

## Your monthly SMS

The add-on includes 500 campaign SMS a month. A text that takes two SMS uses two. **New campaign** shows how many you've used this month, and won't send a campaign that needs more than you have left. Email [hello@tapbook.au](mailto:hello@tapbook.au) for more.

## How a campaign went

Each campaign on **Campaigns** shows when it went, then how many were sent, delivered, clicked and booked. Open one to see:

- **The text** as it went. Each customer's link is their own, so TapBook can count who opened it.
- **Sent**, **Delivered**, **Clicked** and **Booked**. A link a messaging app opens for its preview doesn't count as a click.
- Why any texts didn't go: they couldn't be delivered, the customer replied STOP before it went, or you cancelled.
- **Booked**: customers who booked within 30 days of the text, by the link or any other way, such as calling you. Each opens the booking.

A booking made from the link shows **Campaign** as its source, and Insights counts it under **Your campaigns**. See [Insights](https://tapbook.au/docs/insights).

## Cancel a campaign

While texts are still to go, open the campaign and choose **Cancel campaign**, then **Cancel campaign** again. The texts that haven't gone won't go, and the ones already sent stay sent.

## Customers from AroFlo

When AroFlo is connected, TapBook brings in your AroFlo clients as customers, so a campaign reaches all of them, not only the ones who booked through TapBook. It checks for new clients each day. **Campaigns** shows how many came in, how many were skipped with no mobile, and when it last checked. To bring in clients you just added, choose **Check AroFlo again**.

A client whose mobile is already a TapBook customer's joins that customer. Archived clients are left out. An imported customer shows **From AroFlo** until they book. See [AroFlo](https://tapbook.au/docs/aroflo).