Is hipages worth it for tradies? The real cost per job
It can be, if you answer leads within minutes and win enough of them. hipages plans cost $139 to $649 a month plus GST, you pay in credits for each lead you accept whether you win the job or not, and most leads go to up to three tradies. Work out your cost per booked job before you sign, and read the contract terms: the first term is 6 months, then it renews for 12.
What hipages costs
hipages publishes its plans on its membership page (hipages, checked 28 September 2026). Prices are per month, plus GST.
| Plan | Per month | Credits a month | Postcodes | Credits roll over for |
|---|---|---|---|---|
| Starter | $139 | 155 | 1 | 1 month |
| Advanced | $249 | 310 | 3 | 1 month |
| Premium | $449 | 595 | 5 | 2 months |
| Platinum | $649 | 850 | 10 | 2 months |
Paying yearly takes 5% off. There's also a larger plan for businesses with 10 or more staff, and a $29 plan with job tools but no leads.
How the leads work
- Most leads are shared. "No more than three tradies can accept a job lead," hipages says (hipages FAQ). Some categories have leads only one tradie can accept.
- You pay to accept, not to win. Credits come off when you accept a lead, whether or not the customer picks you.
- The price of a lead moves. hipages says the credits a lead costs can change daily, weekly or monthly, and until the job is marked as hired.
- Bad leads can be reported. Within 7 days of accepting, you can report a lead that isn't genuine, such as a duplicate or wrong contact details. If hipages agrees, it credits it back. A lead you simply lose isn't refunded.
The contract
From hipages' business terms (dated 11 August 2026, for businesses joining or renewing from 1 June 2026):
- The first term is 6 months, then it renews automatically for 12 months. hipages sends a reminder at least 2 weeks before, and you can turn auto-renew off at any time.
- You get 7 days to cool off when you join and at each renewal, but accepting a lead waives it.
- Cancel early and the fee is the subscription for the rest of the term, due straight away.
In 2023 hipages gave the ACCC a court-enforceable undertaking after the ACCC found it had likely misled tradies about automatic renewals and early termination fees between 2018 and 2022 (ACCC). The terms are clearer now, but read them before you sign.
Work out your cost per booked job
hipages doesn't publish what a lead costs in dollars or how many leads tradies win, so you need your own numbers. The sum is simple:
Cost per booked job = what you pay a month ÷ jobs you win from it a month
An example, with made-up but realistic numbers: on the Advanced plan at $249 a month, say you accept 12 leads. With up to three tradies on most leads, winning 1 in 3 is good going: 4 jobs, or about $62 a job. Win 1 in 5 and it's about 2 jobs, or around $104 a job, before GST and your time spent quoting.
Third-party guides put the cost per lead at $25 to $80 and typical win rates at 1 in 5 to 1 in 3 (20 Minute Marketing). They're estimates, not hipages' figures.
Then compare it with what a job is worth to you. A $62 lead cost on a $3,000 switchboard upgrade is cheap. On a $150 tap washer, it's most of the margin.
When it's worth it
- You're new and need jobs before your name and reviews build up.
- You answer fast. With up to three tradies on a lead, a slow call-back often loses the job.
- Your jobs are big enough that a shared lead is still worth paying for.
- You track it. You know how many leads you accepted and how many turned into paid work.
When it isn't
- You're on the tools all day and can't return a lead within the hour.
- Your jobs are small, so the lead cost eats the margin.
- You're busy already from referrals and Google, and hipages leads mean quoting against two others on price.
What tradies say
On ProductReview.com.au, hipages has 3.7 stars from 9,395 reviews (checked 28 September 2026), most from homeowners who posted jobs. Reviews from tradies mention auto-renewals, cancelling and rising lead costs most. They're single experiences, but worth reading before you sign.
Your own channel, alongside or instead
Many tradies use hipages for volume and build their own channel alongside it: customers who find them on Google, book on their website, and come back. Those bookings aren't shared with anyone and don't cost a credit.
That's what TapBook does. Customers tap Book online on your Google profile, through Reserve with Google, or book from your website, and the job lands in your inbox. See how it works.
Questions
How much does hipages cost?
hipages lists four lead plans from $139 to $649 a month plus GST as at September 2026, each with a set number of credits and postcodes. Paying yearly takes 5% off.
Do you pay for hipages leads you don't win?
Yes. Credits come off when you accept a lead, whether or not the customer picks you. Leads that aren't genuine can be reported within 7 days for a credit back.
Can you cancel hipages early?
You can turn off auto-renew at any time, but under the terms from June 2026, cancelling mid-term costs the subscription for the rest of the term. There's a 7-day cooling-off period, which ends once you accept a lead.